Well, after a month of cloying ads on TV and the three songs that make me truly hate Christmas (that Paul McCartney nonsense-the worst Christmas song ever, the hippopotamus drivel and Eartha Kitt's "Santa Baby") and make me reconsider Festivus as a viable holiday alternative...we're almost there...almost out of the woods.
I plan to watch my favorite Christmas movies this weekend: "The Ref" with Denis Leary, "Scrooged" with Bill Murray (a guilty pleasure with great subtext about the value of a charitable heart) and of course "Christmas Vacation." I highly recommend all three!
No "It's a Wonderful Life" for this cowboy...I guess I'm too cynical.
Cynicism aside, I do believe in giving at this time of year. Happy giving. Fearless giving. True gifts of love and kindness. True giving usually means awkward reactions when I get overwhelming gratitude, because I long ago learned that it's not about the reward, it's about the gift.
I have a gift for you, good and patient reader. You've stuck by me through the good posts and bad, and now comes the time for my thanks to you. Send me the ad of your choice to dan@guerrilladirector.com for a free evaluation and personal recommendation to power it up. No hooks. No catches. No obligation.
Yellow pages ad? Bring it on. Newspaper? You bet. A radio spot? Fire away!
I'll analyze, ponder and offer suggestions for tweaks to increase their drawing power.
Free. Costs you nothing. Zip. Nada. My gift to you for putting up with my someetimes aimless mental meanderings.
As you ponder your personal and business course of action for the new year, remember that what you give away is returned to you tenfold. The Karmic Law of the Universe which you find translated into every language and every religious text in some manner or another.
You know what that means.
It means that it's true.
No one has yet found an argument against the virtues of charity, mercy and kindness. The key is your motivation. Give for the sake of giving, not for the sake of what you'll get in return. The less you expect, the more you will receive.
That's the crazy, enigmatic part of the law. And the longer I'm alive, the stronger and truer the law fixes itself. I adhere to it faithfully.
And that means you can send me whatever you want, and I'll get it back to you-better, stronger, faster-the Six Million Dollar Ad. It will be razor sharp and ready for you to take aim on 2008 as THE force to be reckoned with in your market.
My gift to you.
Don't wait. The first ones in line always get the best ride!
Merry Christmas. I wish to all of you and your families a peaceful, memorable and blessed holiday. I bid you the best tidings for a prosperous 2008.
Thank you, friends. You've made 2007 my most successful year ever. I hope to make 2008 YOUR most successful year ever.
Warmly,
Dan Heaman, CFSP
The Guerrilla Director
dan@guerrilladirector.com
PS~Want me to review and comment on your website? Send me the address to my email. Free for the remainder of the year!
Friday, December 21, 2007
Tuesday, December 11, 2007
A Thousand Little Details....
Fearless, yet Gentle Readers:
I wrote the following piece as a submission to a publication that never acknowledged its receipt. After sending a follow up to see if they had received it, or if it needed revision, I got no reply. So, rather than "letting the words of my youth slip away" as our pig-tailed friend Mr. Nelson sings, here ya go!
A Thousand Little Details...
How Superior Attitude and Attention Wins You Customers Forever
My four year old daughter is exceptionally brave. I took her to a local amusement park and she demanded to ride the weather-beaten wooden coaster tucked away at the back end of the park.
Autumn’s first leafy victims skittered across the asphalt as I explained how fast the ride went, the ups and downs and sharp turns…all in a vain attempt to turn her interest to something kinder to my stomach.
No such luck.
Fortunately, short lines helped keep my thoughts moving, and as I stared up at the flaking wooden beams, wondering silently about the number of termite family hoedowns currently in progress as well as thoughts of the young (possibly hung over) college kid who did the maintenance check on it this morning. I gazed at an ungodly number of screws and bolts that were laying on the ground around the concrete support base. And I thought to myself, “The difference between this being a good experience and a nightmare is a thousand little details.”
Details like how many of those screws had been replaced. And the (hopefully) sharp eyes of the person who inspected it in the morning before the first riders were allowed on.
Your own customer’s experience is also completely dependent on a thousand little details. Details that are mostly ignored by low-end price competitors. I spoke with owner of a discount operation here in my hometown who told me about all the things he does “just like the big guys.”
Like what? Put the body in a casket? Drive the hearse to the cemetery and put the casket in the ground? Maybe. But that’s where the similarity ends.
I vividly recall another thing he told me. “I don’t offer any of that hand-holding baloney.”
Ah yes, nothing repels customers more during a time of loss and sorrow like comfort and guidance.
A quick check of the phone book shows me this guy’s no longer in business. His original business name included the phrase “removal” in it. “Removal?”
Stump removal? How about refuse removal? Personally, I can’t fathom hiring a “removal” firm to take care of my mom. Especially one who’s only concern is their convenience and your checkbook. I feel better after the “removal” of his company listing from the phone book.
Your company name is a big detail to your customer. Don’t try to be cute or preachy…both can sabotage your marketing efforts.
A thousand little details. This is where you get to shine. You are in the business of holding hands with your customer. Be ready, be knowledgeable and be genuine. Listen to those little stories that families often share during the course of an arrangement. That’s where you get most of those little details. A favorite song. (For .99 with iTunes you can make a whammy of an impression on a family by downloading a song and burning a CD to play at the visitation or service.) Favorite foods, holidays or poems. Beloved scripture readings or ministers. (Do you REALLY want to score points? Do some homework to try and locate that long ago priest or minister that they loved so much.)
A thousand little details. Like your manicured grounds and landscape. Come on, people. Curb appeal is a very, very powerful marketing tool. An immaculate, pleasantly aromatic facility. Invest in some high-quality scented oil air fresheners that you plug in. (They’re about $4 to $6 at the store.) Food scents (like apple-cinnamon) are particularly good.
A thousand little details. A friendly, professional voice answering your phone. Warm and engaging greeters to direct families and their visitors. High-quality, attractive motor equipment (yours or rented) can make powerful impressions on families and attendees. The more professional, thoughtful and distinctive image you convey, the smaller your marketing budget needs to be.
Got your holiday shopping done yet? Give yourself (and your business) a gift this year. The gift of profits beyond expectations. The gift of unprecedented success. The gift of focused fearless leadership. The gift of an on-site visit from the Guerrilla Director. Call me at 314-640-9770 for details.
Cheers!
Dan Heaman, CFSP
The Guerrilla Director
I wrote the following piece as a submission to a publication that never acknowledged its receipt. After sending a follow up to see if they had received it, or if it needed revision, I got no reply. So, rather than "letting the words of my youth slip away" as our pig-tailed friend Mr. Nelson sings, here ya go!
A Thousand Little Details...
How Superior Attitude and Attention Wins You Customers Forever
My four year old daughter is exceptionally brave. I took her to a local amusement park and she demanded to ride the weather-beaten wooden coaster tucked away at the back end of the park.
Autumn’s first leafy victims skittered across the asphalt as I explained how fast the ride went, the ups and downs and sharp turns…all in a vain attempt to turn her interest to something kinder to my stomach.
No such luck.
Fortunately, short lines helped keep my thoughts moving, and as I stared up at the flaking wooden beams, wondering silently about the number of termite family hoedowns currently in progress as well as thoughts of the young (possibly hung over) college kid who did the maintenance check on it this morning. I gazed at an ungodly number of screws and bolts that were laying on the ground around the concrete support base. And I thought to myself, “The difference between this being a good experience and a nightmare is a thousand little details.”
Details like how many of those screws had been replaced. And the (hopefully) sharp eyes of the person who inspected it in the morning before the first riders were allowed on.
Your own customer’s experience is also completely dependent on a thousand little details. Details that are mostly ignored by low-end price competitors. I spoke with owner of a discount operation here in my hometown who told me about all the things he does “just like the big guys.”
Like what? Put the body in a casket? Drive the hearse to the cemetery and put the casket in the ground? Maybe. But that’s where the similarity ends.
I vividly recall another thing he told me. “I don’t offer any of that hand-holding baloney.”
Ah yes, nothing repels customers more during a time of loss and sorrow like comfort and guidance.
A quick check of the phone book shows me this guy’s no longer in business. His original business name included the phrase “removal” in it. “Removal?”
Stump removal? How about refuse removal? Personally, I can’t fathom hiring a “removal” firm to take care of my mom. Especially one who’s only concern is their convenience and your checkbook. I feel better after the “removal” of his company listing from the phone book.
Your company name is a big detail to your customer. Don’t try to be cute or preachy…both can sabotage your marketing efforts.
A thousand little details. This is where you get to shine. You are in the business of holding hands with your customer. Be ready, be knowledgeable and be genuine. Listen to those little stories that families often share during the course of an arrangement. That’s where you get most of those little details. A favorite song. (For .99 with iTunes you can make a whammy of an impression on a family by downloading a song and burning a CD to play at the visitation or service.) Favorite foods, holidays or poems. Beloved scripture readings or ministers. (Do you REALLY want to score points? Do some homework to try and locate that long ago priest or minister that they loved so much.)
A thousand little details. Like your manicured grounds and landscape. Come on, people. Curb appeal is a very, very powerful marketing tool. An immaculate, pleasantly aromatic facility. Invest in some high-quality scented oil air fresheners that you plug in. (They’re about $4 to $6 at the store.) Food scents (like apple-cinnamon) are particularly good.
A thousand little details. A friendly, professional voice answering your phone. Warm and engaging greeters to direct families and their visitors. High-quality, attractive motor equipment (yours or rented) can make powerful impressions on families and attendees. The more professional, thoughtful and distinctive image you convey, the smaller your marketing budget needs to be.
Got your holiday shopping done yet? Give yourself (and your business) a gift this year. The gift of profits beyond expectations. The gift of unprecedented success. The gift of focused fearless leadership. The gift of an on-site visit from the Guerrilla Director. Call me at 314-640-9770 for details.
Cheers!
Dan Heaman, CFSP
The Guerrilla Director
Monday, December 3, 2007
Has Your Tiger Died?
Greetings Friends!
Alas! Ol' Man Winter has seized us, not to relent until the Great Axis rotates and the Druids do the ancient equinox dance...
I find myself (as all do now and then) with an increasing amount of life frustration. And then I reread a mailing from a man I've met, yet listened to many times. The wonderful thing about reading something like this is that no matter how many times you read, it has the same effect...
It's something akin to throwing fresh coal on a dwindling fire...a long burn with intense heat.
We all need some extra heat, especially now - to kick Winter in the pants.
I was speaking with a funeral home owner yesterday who responded to my inquiry about the quality of his business year with the words "business was flat, no gain but no loss." And he seemed to be absolutely positively fine with that!!!!!
In fact you could hear the relief in his voice that he didn't go backwards.
How sad.
Are you satisfied with mediocrity?
Have you conceded defeat to being just average?
I have not. Acceptance of mediocrity is contemptible. This owner could be seizing a once in a lifetime opportunity to fairly and honestly rip market share from another larger firm on the cusp of making a grave business mistake...and yet, he's content to do what he's always done.
Contentment with being average will be on the cause of death line of your firm's death certificate. Contributing factors will include fear, laziness and failure to seize golden opportunities like the one he is passing on.
Don't play Salieri to your competitor's Mozart. BE Mozart for God's sake!
Want some free fuel for your fire? Email me at dan@guerrilladirector.com and I'll forward something to you that will stoke those flames, I promise you!
The title of this post might give some of the more astute readers a hint!
Don't let your fire grow dim....if there's embers there can be success!
You aren't giving up your business and prosperity up to the Ol' Man Winter of Mediocrity, are you?
If so, let me know. Those of us with guts will sing the Requiem for you.
Toasting your success!
Dan Heaman, CFSP
The Guerrilla Director
PS - Need your preneed sales team fired up too? Still getting hung up on while cold-calling? That's a shame. I can help.
PPS - Attention blog readers...your chance to take advantage of the 2008 12 Month Profit Makeover plan is just about gone. So much for you to gain for only $150 a month. How can you lose with that? If the ideas you gain only net you a couple of extra funerals, you're on the winning side. But I'll bet if you use all of these tactics and bonuses offered in this plan YOU WILL BE WONDERING WHAT THE HELL TO DO WITH ALL THE MONEY BY THIS TIME NEXT YEAR! The cost of the plan is so much less than the cost of doing nothing.
I'm going to update you regularly with the owner who I spoke of in this post. Doing nothing is going to cost him dearly...because a more savvy owner is circling like a shark, more than happy to do what the other won't.
dan@guerrilladirector.com
Alas! Ol' Man Winter has seized us, not to relent until the Great Axis rotates and the Druids do the ancient equinox dance...
I find myself (as all do now and then) with an increasing amount of life frustration. And then I reread a mailing from a man I've met, yet listened to many times. The wonderful thing about reading something like this is that no matter how many times you read, it has the same effect...
It's something akin to throwing fresh coal on a dwindling fire...a long burn with intense heat.
We all need some extra heat, especially now - to kick Winter in the pants.
I was speaking with a funeral home owner yesterday who responded to my inquiry about the quality of his business year with the words "business was flat, no gain but no loss." And he seemed to be absolutely positively fine with that!!!!!
In fact you could hear the relief in his voice that he didn't go backwards.
How sad.
Are you satisfied with mediocrity?
Have you conceded defeat to being just average?
I have not. Acceptance of mediocrity is contemptible. This owner could be seizing a once in a lifetime opportunity to fairly and honestly rip market share from another larger firm on the cusp of making a grave business mistake...and yet, he's content to do what he's always done.
Contentment with being average will be on the cause of death line of your firm's death certificate. Contributing factors will include fear, laziness and failure to seize golden opportunities like the one he is passing on.
Don't play Salieri to your competitor's Mozart. BE Mozart for God's sake!
Want some free fuel for your fire? Email me at dan@guerrilladirector.com and I'll forward something to you that will stoke those flames, I promise you!
The title of this post might give some of the more astute readers a hint!
Don't let your fire grow dim....if there's embers there can be success!
You aren't giving up your business and prosperity up to the Ol' Man Winter of Mediocrity, are you?
If so, let me know. Those of us with guts will sing the Requiem for you.
Toasting your success!
Dan Heaman, CFSP
The Guerrilla Director
PS - Need your preneed sales team fired up too? Still getting hung up on while cold-calling? That's a shame. I can help.
PPS - Attention blog readers...your chance to take advantage of the 2008 12 Month Profit Makeover plan is just about gone. So much for you to gain for only $150 a month. How can you lose with that? If the ideas you gain only net you a couple of extra funerals, you're on the winning side. But I'll bet if you use all of these tactics and bonuses offered in this plan YOU WILL BE WONDERING WHAT THE HELL TO DO WITH ALL THE MONEY BY THIS TIME NEXT YEAR! The cost of the plan is so much less than the cost of doing nothing.
I'm going to update you regularly with the owner who I spoke of in this post. Doing nothing is going to cost him dearly...because a more savvy owner is circling like a shark, more than happy to do what the other won't.
dan@guerrilladirector.com
Monday, November 26, 2007
PASSION=PROFITS!
Have you recovered from the caloric orgy of the holiday yet? (Not me, not even close!)
If you can (and what the hell...I did!) pull yourself from the Stovetop Stuffing stupor and ease your mind back into business and your plans for the coming year...
A couple of weeks ago, I made a bold invitation...to which I've had bold replies of interest. I've put together a PDF brochure to send out to those of you who are interested in learning more about putting the milk back in your cashcow in 2008!
And you know who you are!!
I'm very excited to share this with all of you. I'm excited to know that there is still passion amongst you for what you do. Those with passion will not only survive, but thrive and prosper!
If you're ready, I'll teach you:
*Powerful Marketing Strategies
*How To Make Your Advertising Hypnotic and Unforgettable!
*Techniques on Turning Your Customers into Raving Ambassadors Who Will Market Your Business In the Most Powerful and Effective Way!
*Methods of getting FREE PR, Publicity and Media Coverage
* and a lot more!
Prepare to be blown away!
Imagine what it will feel like as your business volume explodes!
Spots are limited, and blog readers qualify for a 50% discount...because you are a savvy and motivated bunch!
Here's to us in '08!
Warm regards,
Dan Heaman, CFSP
The Guerrilla Director
PS - Send me an email if you want me to send you the brochure!
If you can (and what the hell...I did!) pull yourself from the Stovetop Stuffing stupor and ease your mind back into business and your plans for the coming year...
A couple of weeks ago, I made a bold invitation...to which I've had bold replies of interest. I've put together a PDF brochure to send out to those of you who are interested in learning more about putting the milk back in your cashcow in 2008!
And you know who you are!!
I'm very excited to share this with all of you. I'm excited to know that there is still passion amongst you for what you do. Those with passion will not only survive, but thrive and prosper!
If you're ready, I'll teach you:
*Powerful Marketing Strategies
*How To Make Your Advertising Hypnotic and Unforgettable!
*Techniques on Turning Your Customers into Raving Ambassadors Who Will Market Your Business In the Most Powerful and Effective Way!
*Methods of getting FREE PR, Publicity and Media Coverage
* and a lot more!
Prepare to be blown away!
Imagine what it will feel like as your business volume explodes!
Spots are limited, and blog readers qualify for a 50% discount...because you are a savvy and motivated bunch!
Here's to us in '08!
Warm regards,
Dan Heaman, CFSP
The Guerrilla Director
PS - Send me an email if you want me to send you the brochure!
Tuesday, November 20, 2007
Did You Know That Thanksgiving Brings You Wealth?
Here we are...Thanksgiving '07 already. How the time does fly! If you don't mind, I'm going to wax philosophic for this post...in a constructive and interesting way, I hope!
Thanksgiving. Thanks. Giving.
Let's focus on the first half of the term. Thanks. Gratitude. Appreciation.
No matter what your situation, you should be able to examine your life and find some aspects (if not most aspects) of your life to be grateful for. Love. Friendship. Career objectives being pursued and met. The smile of your son or daughter. The cold, wet nose of your four-legged pal. Hope for the future. All good things. By all means, the best of things.
Gratitude is a funny thing. The more you appreciate what you have, the richer you feel. The more thankful you are, the more good things that come your way. The Powers that be like to know that you respect, understand and care for everything they bestow upon you. By showing your gratification, it tells them that it's OK to send some more your way.
"Gratitude is not only the greatest of virtues, but the parent of all the others."
-Cicero
I know that there are times when I've felt overwhelmed by good fortune. I was truly and honestly grateful for everything coming my way...and then-
I grew complacent. Took everything for granted. Felt like I was owed something.
And then I knew scarcity, and the fear that comes with it.
Now the second part of the term - giving.
Any of us brought up in a Christian faith remember being told things like "The Lord loves a cheerful giver" and "Tithe faithfully, you'll be rewarded tenfold." Etc. etc.
The older I get, the truer those statements become. Not in the strictly literal translation of giving money to some particular religious institution, but tithing in the Karmic sense. Paying it forward. Random acts of kindness. The times I've enjoyed the most prosperity are the times I've been the most generous to the world around me.
Dropping coins into the red kettle at Christmas. Giving a sawbuck to the couple with the cardboard sign on the freeway off-ramp. Volunteering for something that is meaningful to YOU. Heartfelt generosity in all of its forms brings so much good back to you that it's almost immeasurable.
The key to this is your intention. I know I've probably been rooked into giving money to someone who didn't really need. They were just lazy or dishonest and I was an easy mark.
But here's the thing-I still did a good deed. The bad vibes come back on them, not me. And I'd rather give money to ten people who didn't really need than risk ignoring the one person who depended on my five dollars to eat that night, or to have a warm place to sleep.
SO for those few who are still left reading, who haven't given up on this yet, I'll answer the question "What the hell does this have to do with my making more money?!?"
Gentle reader, in order to restore your success or bolster and improve your success, you must realign yourself with the positive forces of life. Gratitude and generosity in honest everyday practice will bring what you desire in multitudes, my friend. Give, and ye shall receive.
As this holiday season begins...and this year of 2007 winds down, adjust you mindset back to the balance of give and take. Your bankbook will thank you for it.
Thanks. Giving. Thanks for giving me a chance to stand on the old soapbox. I'm grateful for all of you out there. I wish nothing but blessings and prosperity to you and yours for the Holiday Season and the coming year.
Happy Thanksgiving!
Warmly,
Dan Heaman, CFSP
The Guerrilla Director
PS - I'm especially grateful to all of you who have contacted me and asked me to work with you for your business. Cheers to you, together 2008 should be our best year yet!
Thanksgiving. Thanks. Giving.
Let's focus on the first half of the term. Thanks. Gratitude. Appreciation.
No matter what your situation, you should be able to examine your life and find some aspects (if not most aspects) of your life to be grateful for. Love. Friendship. Career objectives being pursued and met. The smile of your son or daughter. The cold, wet nose of your four-legged pal. Hope for the future. All good things. By all means, the best of things.
Gratitude is a funny thing. The more you appreciate what you have, the richer you feel. The more thankful you are, the more good things that come your way. The Powers that be like to know that you respect, understand and care for everything they bestow upon you. By showing your gratification, it tells them that it's OK to send some more your way.
"Gratitude is not only the greatest of virtues, but the parent of all the others."
-Cicero
I know that there are times when I've felt overwhelmed by good fortune. I was truly and honestly grateful for everything coming my way...and then-
I grew complacent. Took everything for granted. Felt like I was owed something.
And then I knew scarcity, and the fear that comes with it.
Now the second part of the term - giving.
Any of us brought up in a Christian faith remember being told things like "The Lord loves a cheerful giver" and "Tithe faithfully, you'll be rewarded tenfold." Etc. etc.
The older I get, the truer those statements become. Not in the strictly literal translation of giving money to some particular religious institution, but tithing in the Karmic sense. Paying it forward. Random acts of kindness. The times I've enjoyed the most prosperity are the times I've been the most generous to the world around me.
Dropping coins into the red kettle at Christmas. Giving a sawbuck to the couple with the cardboard sign on the freeway off-ramp. Volunteering for something that is meaningful to YOU. Heartfelt generosity in all of its forms brings so much good back to you that it's almost immeasurable.
The key to this is your intention. I know I've probably been rooked into giving money to someone who didn't really need. They were just lazy or dishonest and I was an easy mark.
But here's the thing-I still did a good deed. The bad vibes come back on them, not me. And I'd rather give money to ten people who didn't really need than risk ignoring the one person who depended on my five dollars to eat that night, or to have a warm place to sleep.
SO for those few who are still left reading, who haven't given up on this yet, I'll answer the question "What the hell does this have to do with my making more money?!?"
Gentle reader, in order to restore your success or bolster and improve your success, you must realign yourself with the positive forces of life. Gratitude and generosity in honest everyday practice will bring what you desire in multitudes, my friend. Give, and ye shall receive.
As this holiday season begins...and this year of 2007 winds down, adjust you mindset back to the balance of give and take. Your bankbook will thank you for it.
Thanks. Giving. Thanks for giving me a chance to stand on the old soapbox. I'm grateful for all of you out there. I wish nothing but blessings and prosperity to you and yours for the Holiday Season and the coming year.
Happy Thanksgiving!
Warmly,
Dan Heaman, CFSP
The Guerrilla Director
PS - I'm especially grateful to all of you who have contacted me and asked me to work with you for your business. Cheers to you, together 2008 should be our best year yet!
Tuesday, November 13, 2007
A Post...with Roy Williams Deserving All of the Credit!
I get a wonderful publication from a unique institution of learning (of which I am proud to call myself a graduate.)
It's called the Wizard Academy. All geek jokes aside, it has been one of the more positive forces in my career in advertising and marketing.
Like any master (in the truest sense of the word) Roy Williams inspires with his words. Genuine Masters instruct and inspire.
This memo blew me away. I hope it stirs your soul as well. Click on the title of this blog post and buckle yourself in for what it might unleash!
Boldly yours,
Dan
PS - My favorite line from it?
The tiger who fails is still a tiger. We do not laugh at it. A tiger is spectacular.
Go get 'em, Tiger!
D
www.guerrilladirector.com
It's called the Wizard Academy. All geek jokes aside, it has been one of the more positive forces in my career in advertising and marketing.
Like any master (in the truest sense of the word) Roy Williams inspires with his words. Genuine Masters instruct and inspire.
This memo blew me away. I hope it stirs your soul as well. Click on the title of this blog post and buckle yourself in for what it might unleash!
Boldly yours,
Dan
PS - My favorite line from it?
The tiger who fails is still a tiger. We do not laugh at it. A tiger is spectacular.
Go get 'em, Tiger!
D
www.guerrilladirector.com
Thursday, November 8, 2007
For They Conquer Who Believe They Can!
Thank you, John Dryden.
There's a little funeral home not too far away from my home. I almost bought it a few years ago. It was a former powerhouse presence in the neighborhood, with a long rich history and facility like no other. And then, distant ownership (in various forms) took over and ran it into the ground.
A smoldering 35 call a year wreck of a once-great name...we all know at least one of those, don't we?
Here's the thing-no one has learned from their mistakes with this place. It won't ever be a 300+ funerals a year firm again, but it could easily reach 100 to 150 again.
Easily.
I wrote a blog entry awhile back where I pleaded with you, Gentle Reader, not to be your own worst enemy. The litany of business folly associated with the firm in question shows its owners to be worthy of a virtual post office poster plastered under the words "Private Enemy #1."
That is, they only hurt their own business and reputation.
Now, several of you are probably in the position during these dwindling days of '07 to be considering what to do with a poorly-performing property. Maybe it's a satellite operation of the main one, or maybe it is the main one.
Either way, the situation is probably not as bad as you think. (Note that I said "probably" here, kids. There are some firms that cannot be saved due to the fact that management and/or ownership are either consciously or subconsciously doing everything possible to hasten the demise. Funeral homes don't die of natural causes, they die from poor management.)
WELL I'M THROWING THE GAUNTLET DOWN TODAY!
THIS IS NOT FOR WIMPS OR MILQUETOAST LEADERS. CANDY BUTTS, WHINERS AND DULLARDS NEED NOT APPLY.
The best opportunity of the year for owners of these diamonds in the rough happens today.
I proudly announce the 12 MONTH POWER PROFIT MAKEOVER for your funeral firm.
That's right. Here's the chance to make that old dog new again. Blow your competition away and have your customers singing your praises to all of their friends. They won't know what hit them!
MORE PROFITS! MORE CUSTOMERS! A RE-ENERGIZED BUSINESS!
All with no risk to you.
So the question is this...listen closely:
Are you going to spend the last few weeks of the year losing sleep and worrying about what to do with your business?
OR
Are you going to take control of this situation and spend the next 7 weeks building a plan to hit full force starting January 1 (if not sooner)?
What are you waiting for? You're ready to make more money, aren't you?
Summon every bit of brains and guts you got...it's going to be a wild and fun ride back into realm of success. Call me and we'll get you back on track for less than the price of a small Yellow Pages ad.
The war drums are beating again, guerrillas. It's time to make a stand!
Here's to the few of us with the fortitude to seek what we want and go for it!
I'll be here waiting to see who joins us on this noble quest. 2008 and the funeral business will never be the same.
FORTUNE BEFRIENDS THE BOLD
You coming?
Yahhooooo!
Dan
PS - The bold (pun intended) quote up the is also from John Dryden. I hope he lived as boldly as he wrote. I plan to...do you? Call me, my number is 314-640-9770.
The first few to respond will pay 50%($1500)less than the slowpokes, because motivated people are successful people, and are easier to work with.
The MOST SUCCESSFUL FIRM of this program will get EVERY DIME OF THEIR MONEY RETURNED as a reward for their hard work.
Now, you truly have nothing to lose!
There's a little funeral home not too far away from my home. I almost bought it a few years ago. It was a former powerhouse presence in the neighborhood, with a long rich history and facility like no other. And then, distant ownership (in various forms) took over and ran it into the ground.
A smoldering 35 call a year wreck of a once-great name...we all know at least one of those, don't we?
Here's the thing-no one has learned from their mistakes with this place. It won't ever be a 300+ funerals a year firm again, but it could easily reach 100 to 150 again.
Easily.
I wrote a blog entry awhile back where I pleaded with you, Gentle Reader, not to be your own worst enemy. The litany of business folly associated with the firm in question shows its owners to be worthy of a virtual post office poster plastered under the words "Private Enemy #1."
That is, they only hurt their own business and reputation.
Now, several of you are probably in the position during these dwindling days of '07 to be considering what to do with a poorly-performing property. Maybe it's a satellite operation of the main one, or maybe it is the main one.
Either way, the situation is probably not as bad as you think. (Note that I said "probably" here, kids. There are some firms that cannot be saved due to the fact that management and/or ownership are either consciously or subconsciously doing everything possible to hasten the demise. Funeral homes don't die of natural causes, they die from poor management.)
WELL I'M THROWING THE GAUNTLET DOWN TODAY!
THIS IS NOT FOR WIMPS OR MILQUETOAST LEADERS. CANDY BUTTS, WHINERS AND DULLARDS NEED NOT APPLY.
The best opportunity of the year for owners of these diamonds in the rough happens today.
I proudly announce the 12 MONTH POWER PROFIT MAKEOVER for your funeral firm.
That's right. Here's the chance to make that old dog new again. Blow your competition away and have your customers singing your praises to all of their friends. They won't know what hit them!
MORE PROFITS! MORE CUSTOMERS! A RE-ENERGIZED BUSINESS!
All with no risk to you.
So the question is this...listen closely:
Are you going to spend the last few weeks of the year losing sleep and worrying about what to do with your business?
OR
Are you going to take control of this situation and spend the next 7 weeks building a plan to hit full force starting January 1 (if not sooner)?
What are you waiting for? You're ready to make more money, aren't you?
Summon every bit of brains and guts you got...it's going to be a wild and fun ride back into realm of success. Call me and we'll get you back on track for less than the price of a small Yellow Pages ad.
The war drums are beating again, guerrillas. It's time to make a stand!
Here's to the few of us with the fortitude to seek what we want and go for it!
I'll be here waiting to see who joins us on this noble quest. 2008 and the funeral business will never be the same.
FORTUNE BEFRIENDS THE BOLD
You coming?
Yahhooooo!
Dan
PS - The bold (pun intended) quote up the is also from John Dryden. I hope he lived as boldly as he wrote. I plan to...do you? Call me, my number is 314-640-9770.
The first few to respond will pay 50%($1500)less than the slowpokes, because motivated people are successful people, and are easier to work with.
The MOST SUCCESSFUL FIRM of this program will get EVERY DIME OF THEIR MONEY RETURNED as a reward for their hard work.
Now, you truly have nothing to lose!
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