Have you recovered from the caloric orgy of the holiday yet? (Not me, not even close!)
If you can (and what the hell...I did!) pull yourself from the Stovetop Stuffing stupor and ease your mind back into business and your plans for the coming year...
A couple of weeks ago, I made a bold invitation...to which I've had bold replies of interest. I've put together a PDF brochure to send out to those of you who are interested in learning more about putting the milk back in your cashcow in 2008!
And you know who you are!!
I'm very excited to share this with all of you. I'm excited to know that there is still passion amongst you for what you do. Those with passion will not only survive, but thrive and prosper!
If you're ready, I'll teach you:
*Powerful Marketing Strategies
*How To Make Your Advertising Hypnotic and Unforgettable!
*Techniques on Turning Your Customers into Raving Ambassadors Who Will Market Your Business In the Most Powerful and Effective Way!
*Methods of getting FREE PR, Publicity and Media Coverage
* and a lot more!
Prepare to be blown away!
Imagine what it will feel like as your business volume explodes!
Spots are limited, and blog readers qualify for a 50% discount...because you are a savvy and motivated bunch!
Here's to us in '08!
Warm regards,
Dan Heaman, CFSP
The Guerrilla Director
PS - Send me an email if you want me to send you the brochure!
Monday, November 26, 2007
Tuesday, November 20, 2007
Did You Know That Thanksgiving Brings You Wealth?
Here we are...Thanksgiving '07 already. How the time does fly! If you don't mind, I'm going to wax philosophic for this post...in a constructive and interesting way, I hope!
Thanksgiving. Thanks. Giving.
Let's focus on the first half of the term. Thanks. Gratitude. Appreciation.
No matter what your situation, you should be able to examine your life and find some aspects (if not most aspects) of your life to be grateful for. Love. Friendship. Career objectives being pursued and met. The smile of your son or daughter. The cold, wet nose of your four-legged pal. Hope for the future. All good things. By all means, the best of things.
Gratitude is a funny thing. The more you appreciate what you have, the richer you feel. The more thankful you are, the more good things that come your way. The Powers that be like to know that you respect, understand and care for everything they bestow upon you. By showing your gratification, it tells them that it's OK to send some more your way.
"Gratitude is not only the greatest of virtues, but the parent of all the others."
-Cicero
I know that there are times when I've felt overwhelmed by good fortune. I was truly and honestly grateful for everything coming my way...and then-
I grew complacent. Took everything for granted. Felt like I was owed something.
And then I knew scarcity, and the fear that comes with it.
Now the second part of the term - giving.
Any of us brought up in a Christian faith remember being told things like "The Lord loves a cheerful giver" and "Tithe faithfully, you'll be rewarded tenfold." Etc. etc.
The older I get, the truer those statements become. Not in the strictly literal translation of giving money to some particular religious institution, but tithing in the Karmic sense. Paying it forward. Random acts of kindness. The times I've enjoyed the most prosperity are the times I've been the most generous to the world around me.
Dropping coins into the red kettle at Christmas. Giving a sawbuck to the couple with the cardboard sign on the freeway off-ramp. Volunteering for something that is meaningful to YOU. Heartfelt generosity in all of its forms brings so much good back to you that it's almost immeasurable.
The key to this is your intention. I know I've probably been rooked into giving money to someone who didn't really need. They were just lazy or dishonest and I was an easy mark.
But here's the thing-I still did a good deed. The bad vibes come back on them, not me. And I'd rather give money to ten people who didn't really need than risk ignoring the one person who depended on my five dollars to eat that night, or to have a warm place to sleep.
SO for those few who are still left reading, who haven't given up on this yet, I'll answer the question "What the hell does this have to do with my making more money?!?"
Gentle reader, in order to restore your success or bolster and improve your success, you must realign yourself with the positive forces of life. Gratitude and generosity in honest everyday practice will bring what you desire in multitudes, my friend. Give, and ye shall receive.
As this holiday season begins...and this year of 2007 winds down, adjust you mindset back to the balance of give and take. Your bankbook will thank you for it.
Thanks. Giving. Thanks for giving me a chance to stand on the old soapbox. I'm grateful for all of you out there. I wish nothing but blessings and prosperity to you and yours for the Holiday Season and the coming year.
Happy Thanksgiving!
Warmly,
Dan Heaman, CFSP
The Guerrilla Director
PS - I'm especially grateful to all of you who have contacted me and asked me to work with you for your business. Cheers to you, together 2008 should be our best year yet!
Thanksgiving. Thanks. Giving.
Let's focus on the first half of the term. Thanks. Gratitude. Appreciation.
No matter what your situation, you should be able to examine your life and find some aspects (if not most aspects) of your life to be grateful for. Love. Friendship. Career objectives being pursued and met. The smile of your son or daughter. The cold, wet nose of your four-legged pal. Hope for the future. All good things. By all means, the best of things.
Gratitude is a funny thing. The more you appreciate what you have, the richer you feel. The more thankful you are, the more good things that come your way. The Powers that be like to know that you respect, understand and care for everything they bestow upon you. By showing your gratification, it tells them that it's OK to send some more your way.
"Gratitude is not only the greatest of virtues, but the parent of all the others."
-Cicero
I know that there are times when I've felt overwhelmed by good fortune. I was truly and honestly grateful for everything coming my way...and then-
I grew complacent. Took everything for granted. Felt like I was owed something.
And then I knew scarcity, and the fear that comes with it.
Now the second part of the term - giving.
Any of us brought up in a Christian faith remember being told things like "The Lord loves a cheerful giver" and "Tithe faithfully, you'll be rewarded tenfold." Etc. etc.
The older I get, the truer those statements become. Not in the strictly literal translation of giving money to some particular religious institution, but tithing in the Karmic sense. Paying it forward. Random acts of kindness. The times I've enjoyed the most prosperity are the times I've been the most generous to the world around me.
Dropping coins into the red kettle at Christmas. Giving a sawbuck to the couple with the cardboard sign on the freeway off-ramp. Volunteering for something that is meaningful to YOU. Heartfelt generosity in all of its forms brings so much good back to you that it's almost immeasurable.
The key to this is your intention. I know I've probably been rooked into giving money to someone who didn't really need. They were just lazy or dishonest and I was an easy mark.
But here's the thing-I still did a good deed. The bad vibes come back on them, not me. And I'd rather give money to ten people who didn't really need than risk ignoring the one person who depended on my five dollars to eat that night, or to have a warm place to sleep.
SO for those few who are still left reading, who haven't given up on this yet, I'll answer the question "What the hell does this have to do with my making more money?!?"
Gentle reader, in order to restore your success or bolster and improve your success, you must realign yourself with the positive forces of life. Gratitude and generosity in honest everyday practice will bring what you desire in multitudes, my friend. Give, and ye shall receive.
As this holiday season begins...and this year of 2007 winds down, adjust you mindset back to the balance of give and take. Your bankbook will thank you for it.
Thanks. Giving. Thanks for giving me a chance to stand on the old soapbox. I'm grateful for all of you out there. I wish nothing but blessings and prosperity to you and yours for the Holiday Season and the coming year.
Happy Thanksgiving!
Warmly,
Dan Heaman, CFSP
The Guerrilla Director
PS - I'm especially grateful to all of you who have contacted me and asked me to work with you for your business. Cheers to you, together 2008 should be our best year yet!
Tuesday, November 13, 2007
A Post...with Roy Williams Deserving All of the Credit!
I get a wonderful publication from a unique institution of learning (of which I am proud to call myself a graduate.)
It's called the Wizard Academy. All geek jokes aside, it has been one of the more positive forces in my career in advertising and marketing.
Like any master (in the truest sense of the word) Roy Williams inspires with his words. Genuine Masters instruct and inspire.
This memo blew me away. I hope it stirs your soul as well. Click on the title of this blog post and buckle yourself in for what it might unleash!
Boldly yours,
Dan
PS - My favorite line from it?
The tiger who fails is still a tiger. We do not laugh at it. A tiger is spectacular.
Go get 'em, Tiger!
D
www.guerrilladirector.com
It's called the Wizard Academy. All geek jokes aside, it has been one of the more positive forces in my career in advertising and marketing.
Like any master (in the truest sense of the word) Roy Williams inspires with his words. Genuine Masters instruct and inspire.
This memo blew me away. I hope it stirs your soul as well. Click on the title of this blog post and buckle yourself in for what it might unleash!
Boldly yours,
Dan
PS - My favorite line from it?
The tiger who fails is still a tiger. We do not laugh at it. A tiger is spectacular.
Go get 'em, Tiger!
D
www.guerrilladirector.com
Thursday, November 8, 2007
For They Conquer Who Believe They Can!
Thank you, John Dryden.
There's a little funeral home not too far away from my home. I almost bought it a few years ago. It was a former powerhouse presence in the neighborhood, with a long rich history and facility like no other. And then, distant ownership (in various forms) took over and ran it into the ground.
A smoldering 35 call a year wreck of a once-great name...we all know at least one of those, don't we?
Here's the thing-no one has learned from their mistakes with this place. It won't ever be a 300+ funerals a year firm again, but it could easily reach 100 to 150 again.
Easily.
I wrote a blog entry awhile back where I pleaded with you, Gentle Reader, not to be your own worst enemy. The litany of business folly associated with the firm in question shows its owners to be worthy of a virtual post office poster plastered under the words "Private Enemy #1."
That is, they only hurt their own business and reputation.
Now, several of you are probably in the position during these dwindling days of '07 to be considering what to do with a poorly-performing property. Maybe it's a satellite operation of the main one, or maybe it is the main one.
Either way, the situation is probably not as bad as you think. (Note that I said "probably" here, kids. There are some firms that cannot be saved due to the fact that management and/or ownership are either consciously or subconsciously doing everything possible to hasten the demise. Funeral homes don't die of natural causes, they die from poor management.)
WELL I'M THROWING THE GAUNTLET DOWN TODAY!
THIS IS NOT FOR WIMPS OR MILQUETOAST LEADERS. CANDY BUTTS, WHINERS AND DULLARDS NEED NOT APPLY.
The best opportunity of the year for owners of these diamonds in the rough happens today.
I proudly announce the 12 MONTH POWER PROFIT MAKEOVER for your funeral firm.
That's right. Here's the chance to make that old dog new again. Blow your competition away and have your customers singing your praises to all of their friends. They won't know what hit them!
MORE PROFITS! MORE CUSTOMERS! A RE-ENERGIZED BUSINESS!
All with no risk to you.
So the question is this...listen closely:
Are you going to spend the last few weeks of the year losing sleep and worrying about what to do with your business?
OR
Are you going to take control of this situation and spend the next 7 weeks building a plan to hit full force starting January 1 (if not sooner)?
What are you waiting for? You're ready to make more money, aren't you?
Summon every bit of brains and guts you got...it's going to be a wild and fun ride back into realm of success. Call me and we'll get you back on track for less than the price of a small Yellow Pages ad.
The war drums are beating again, guerrillas. It's time to make a stand!
Here's to the few of us with the fortitude to seek what we want and go for it!
I'll be here waiting to see who joins us on this noble quest. 2008 and the funeral business will never be the same.
FORTUNE BEFRIENDS THE BOLD
You coming?
Yahhooooo!
Dan
PS - The bold (pun intended) quote up the is also from John Dryden. I hope he lived as boldly as he wrote. I plan to...do you? Call me, my number is 314-640-9770.
The first few to respond will pay 50%($1500)less than the slowpokes, because motivated people are successful people, and are easier to work with.
The MOST SUCCESSFUL FIRM of this program will get EVERY DIME OF THEIR MONEY RETURNED as a reward for their hard work.
Now, you truly have nothing to lose!
There's a little funeral home not too far away from my home. I almost bought it a few years ago. It was a former powerhouse presence in the neighborhood, with a long rich history and facility like no other. And then, distant ownership (in various forms) took over and ran it into the ground.
A smoldering 35 call a year wreck of a once-great name...we all know at least one of those, don't we?
Here's the thing-no one has learned from their mistakes with this place. It won't ever be a 300+ funerals a year firm again, but it could easily reach 100 to 150 again.
Easily.
I wrote a blog entry awhile back where I pleaded with you, Gentle Reader, not to be your own worst enemy. The litany of business folly associated with the firm in question shows its owners to be worthy of a virtual post office poster plastered under the words "Private Enemy #1."
That is, they only hurt their own business and reputation.
Now, several of you are probably in the position during these dwindling days of '07 to be considering what to do with a poorly-performing property. Maybe it's a satellite operation of the main one, or maybe it is the main one.
Either way, the situation is probably not as bad as you think. (Note that I said "probably" here, kids. There are some firms that cannot be saved due to the fact that management and/or ownership are either consciously or subconsciously doing everything possible to hasten the demise. Funeral homes don't die of natural causes, they die from poor management.)
WELL I'M THROWING THE GAUNTLET DOWN TODAY!
THIS IS NOT FOR WIMPS OR MILQUETOAST LEADERS. CANDY BUTTS, WHINERS AND DULLARDS NEED NOT APPLY.
The best opportunity of the year for owners of these diamonds in the rough happens today.
I proudly announce the 12 MONTH POWER PROFIT MAKEOVER for your funeral firm.
That's right. Here's the chance to make that old dog new again. Blow your competition away and have your customers singing your praises to all of their friends. They won't know what hit them!
MORE PROFITS! MORE CUSTOMERS! A RE-ENERGIZED BUSINESS!
All with no risk to you.
So the question is this...listen closely:
Are you going to spend the last few weeks of the year losing sleep and worrying about what to do with your business?
OR
Are you going to take control of this situation and spend the next 7 weeks building a plan to hit full force starting January 1 (if not sooner)?
What are you waiting for? You're ready to make more money, aren't you?
Summon every bit of brains and guts you got...it's going to be a wild and fun ride back into realm of success. Call me and we'll get you back on track for less than the price of a small Yellow Pages ad.
The war drums are beating again, guerrillas. It's time to make a stand!
Here's to the few of us with the fortitude to seek what we want and go for it!
I'll be here waiting to see who joins us on this noble quest. 2008 and the funeral business will never be the same.
FORTUNE BEFRIENDS THE BOLD
You coming?
Yahhooooo!
Dan
PS - The bold (pun intended) quote up the is also from John Dryden. I hope he lived as boldly as he wrote. I plan to...do you? Call me, my number is 314-640-9770.
The first few to respond will pay 50%($1500)less than the slowpokes, because motivated people are successful people, and are easier to work with.
The MOST SUCCESSFUL FIRM of this program will get EVERY DIME OF THEIR MONEY RETURNED as a reward for their hard work.
Now, you truly have nothing to lose!
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