Thank you, John Dryden.
There's a little funeral home not too far away from my home. I almost bought it a few years ago. It was a former powerhouse presence in the neighborhood, with a long rich history and facility like no other. And then, distant ownership (in various forms) took over and ran it into the ground.
A smoldering 35 call a year wreck of a once-great name...we all know at least one of those, don't we?
Here's the thing-no one has learned from their mistakes with this place. It won't ever be a 300+ funerals a year firm again, but it could easily reach 100 to 150 again.
Easily.
I wrote a blog entry awhile back where I pleaded with you, Gentle Reader, not to be your own worst enemy. The litany of business folly associated with the firm in question shows its owners to be worthy of a virtual post office poster plastered under the words "Private Enemy #1."
That is, they only hurt their own business and reputation.
Now, several of you are probably in the position during these dwindling days of '07 to be considering what to do with a poorly-performing property. Maybe it's a satellite operation of the main one, or maybe it is the main one.
Either way, the situation is probably not as bad as you think. (Note that I said "probably" here, kids. There are some firms that cannot be saved due to the fact that management and/or ownership are either consciously or subconsciously doing everything possible to hasten the demise. Funeral homes don't die of natural causes, they die from poor management.)
WELL I'M THROWING THE GAUNTLET DOWN TODAY!
THIS IS NOT FOR WIMPS OR MILQUETOAST LEADERS. CANDY BUTTS, WHINERS AND DULLARDS NEED NOT APPLY.
The best opportunity of the year for owners of these diamonds in the rough happens today.
I proudly announce the 12 MONTH POWER PROFIT MAKEOVER for your funeral firm.
That's right. Here's the chance to make that old dog new again. Blow your competition away and have your customers singing your praises to all of their friends. They won't know what hit them!
MORE PROFITS! MORE CUSTOMERS! A RE-ENERGIZED BUSINESS!
All with no risk to you.
So the question is this...listen closely:
Are you going to spend the last few weeks of the year losing sleep and worrying about what to do with your business?
OR
Are you going to take control of this situation and spend the next 7 weeks building a plan to hit full force starting January 1 (if not sooner)?
What are you waiting for? You're ready to make more money, aren't you?
Summon every bit of brains and guts you got...it's going to be a wild and fun ride back into realm of success. Call me and we'll get you back on track for less than the price of a small Yellow Pages ad.
The war drums are beating again, guerrillas. It's time to make a stand!
Here's to the few of us with the fortitude to seek what we want and go for it!
I'll be here waiting to see who joins us on this noble quest. 2008 and the funeral business will never be the same.
FORTUNE BEFRIENDS THE BOLD
You coming?
Yahhooooo!
Dan
PS - The bold (pun intended) quote up the is also from John Dryden. I hope he lived as boldly as he wrote. I plan to...do you? Call me, my number is 314-640-9770.
The first few to respond will pay 50%($1500)less than the slowpokes, because motivated people are successful people, and are easier to work with.
The MOST SUCCESSFUL FIRM of this program will get EVERY DIME OF THEIR MONEY RETURNED as a reward for their hard work.
Now, you truly have nothing to lose!
Thursday, November 8, 2007
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