A Bonus Post!

Actually, it's more of a late-evolving thought.

Here's an idea for a last minute PR event for those of you inclined or in need for some good & easy publicity.

Set up a Halloween Safety Stop either at your firm or somewhere close where trick or treaters can go if they feel scared or threatened or if they just need a rest. Get a tent from your vault company and set it up in your parking lot or nearby park or other high traffic (foot traffic, that is) area for kids trick or treating. Coordinate with your local police/sheriff to have an officer there (better yet, the DARE car if they have one, or their Department mascot or McGruff the Crime Dog, you get the idea. )

Have candy to hand out, maybe bottles of water for the parents. Giveaways are always good, people love the freebies. Decorate with hay bales, cornstalks and Jack o'Lanterns.

Then publicize the heck out of it. Send press releases to the radio/TV/newspapers. Mention in the TV releases that there are photo ops of kids and the families, or the DARE car or McGruff if you get him, and make sure you're set up by 4:00pm so that a TV crew can set up and do a live broadcast from your spot for the 5 o'clock news.

If you do it right, you can probably get this done for $200 or less. You'll get a lot of exposure and good PR in exchange for that paltry sum.

Just food for thought!

Happy Halloween! (My personal favorite holiday, in case you were wondering.)

Dan

www.guerrilladirector.com