Has Your Tiger Died?

Greetings Friends!

Alas! Ol' Man Winter has seized us, not to relent until the Great Axis rotates and the Druids do the ancient equinox dance...

I find myself (as all do now and then) with an increasing amount of life frustration. And then I reread a mailing from a man I've met, yet listened to many times. The wonderful thing about reading something like this is that no matter how many times you read, it has the same effect...

It's something akin to throwing fresh coal on a dwindling fire...a long burn with intense heat.

We all need some extra heat, especially now - to kick Winter in the pants.

I was speaking with a funeral home owner yesterday who responded to my inquiry about the quality of his business year with the words "business was flat, no gain but no loss." And he seemed to be absolutely positively fine with that!!!!!

In fact you could hear the relief in his voice that he didn't go backwards.

How sad.

Are you satisfied with mediocrity?

Have you conceded defeat to being just average?

I have not. Acceptance of mediocrity is contemptible. This owner could be seizing a once in a lifetime opportunity to fairly and honestly rip market share from another larger firm on the cusp of making a grave business mistake...and yet, he's content to do what he's always done.

Contentment with being average will be on the cause of death line of your firm's death certificate. Contributing factors will include fear, laziness and failure to seize golden opportunities like the one he is passing on.

Don't play Salieri to your competitor's Mozart. BE Mozart for God's sake!

Want some free fuel for your fire? Email me at dan@guerrilladirector.com and I'll forward something to you that will stoke those flames, I promise you!

The title of this post might give some of the more astute readers a hint!

Don't let your fire grow dim....if there's embers there can be success!

You aren't giving up your business and prosperity up to the Ol' Man Winter of Mediocrity, are you?

If so, let me know. Those of us with guts will sing the Requiem for you.


Toasting your success!

Dan Heaman, CFSP
The Guerrilla Director

PS - Need your preneed sales team fired up too? Still getting hung up on while cold-calling? That's a shame. I can help.

PPS - Attention blog readers...your chance to take advantage of the 2008 12 Month Profit Makeover plan is just about gone. So much for you to gain for only $150 a month. How can you lose with that? If the ideas you gain only net you a couple of extra funerals, you're on the winning side. But I'll bet if you use all of these tactics and bonuses offered in this plan YOU WILL BE WONDERING WHAT THE HELL TO DO WITH ALL THE MONEY BY THIS TIME NEXT YEAR! The cost of the plan is so much less than the cost of doing nothing.

I'm going to update you regularly with the owner who I spoke of in this post. Doing nothing is going to cost him dearly...because a more savvy owner is circling like a shark, more than happy to do what the other won't.


dan@guerrilladirector.com