Next Generation Funeral Service Marketing

There's a lot of marketing companies out there that are more than happy to take a funeral director's hard earned money in exchange for "AMAZING, FANTASTIC AND MAGICAL OR INSTANT RESULTS..."

blah, blah and blah.

The truth is that it's damned hard to market a funeral home properly. And it's easier to waste the few marketing dollars you do have to stroke someone's ego on some obnoxiously large ad in the Yellow Pages...Here's a tip that will save you thousands of dollars next year. Are you ready?

Lean in close. I'll whisper it to you...

(by the time someone has the phone book in their hands, they probably already know which funeral home they are going to call...and a big pretty ad by some other firm in another part of town isn't going to sway them in your direction. the people who are using the phone book are very likely price shopping and will want you to bend over backwards for them and pay you very little in return.)

Here's another tip:

*LET THEM GO BE A PAIN IN SOMEONE ELSE"S BUTT!!*

There. I just saved you thousands of dollars AND immeasurable stress with those two morsels.

You're welcome.

For more money-saving, profit boosting and stress reducing funeral management tactics, schlep on over to www.guerrilladirector.com or shoot me an email at dan@guerrilladirector.com and I'll send you a free report on how I made over $75000 in preneed sales without a spending a penny on ads or cold-calling. This is a super easy technique you can use too. You'll have more money in the bank by the end of the year. Guaranteed.